#Cay tao no hoa series
#Cay tao no hoa tv

Leveraging its understanding of local tastes, VieON aims to carve out a place for itself by focusing on content that will cater especially to Vietnamese audience and celebrate ruling Vietnamese culture and history.įurthermore, the platform is also expected to feature a large library of international content, including recent blockbusters and series. Specifically, as a new and local OTT platform, VieON has already stated its intention to become the foremost digital service for Vietnamese audiences. With the launch of VieON, DatVietVAC is helping to drive a new standard of streaming in the Vietnamese market, bringing a best-in-class experience across all platforms – mobile, SmartTVs, and on desktop.

#Cay tao no hoa series

Additionally, top new titles will air first on VieON, including the hit series Gao Nep Gao Te (Season 2) and web drama - Hai Duong TrongGio.

#Cay tao no hoa tv

VieON is expected to integrate over 100 traditional TV channels and over 100,000 hours of copyrighted content. Most recently, DatVietVAC has launched its new streaming service VieON following four years of research and development as a strategic move to compete with the international platforms as well as drive a healthier OTT market in Viet Nam.īorn out of a partnership with BCG Digital Ventures (BCGDV), the global corporate venture incubation and investment arm of Boston Consulting Group, the platform has positioned itself as Viet Nam's most popular OTT platform, home to an unrivalled library of high-quality content. In an effort to compete with foreign streaming services’ original content, the domestic players have tried to produce original Vietnamese content to attract users.ĭatVietVAC, Vietnam's largest privately-owned TV and media company, has launched many successful series and shows, including Sieu Tri Tue and Gao Nep Gao Te, which have gone on to become staples of Vietnamese TV. However, it leads to a third problem: interesting content. There are some ideas that suggest stopping purchasing foreign content and concentrating on local content. Yet pirated content is also estimated to make up about 95 per cent of OTT services in Viet Nam according to media firm BHD, predominantly supplied by unlicensed or illegal websites.Īmid heated contest in video streaming, local OTT players are making efforts to improve their competitiveness.

In a recent survey done by information and consultancy group Kantar Media Vietnam, 45 per cent of respondents in the cities of Ha Noi, HCM City, Da Nang and southern Can Tho said they watched video on demand (VOD). While the tussle for Vietnamese subscribers between those licensed streaming content providers is intense, they all compete with the large volume of pirated media which is widely available in Viet Nam. Moreover, a contentious issue in the debate over OTT platforms in Viet Nam is that many international players face criticism for evading regulations imposed on their Vietnamese counterparts, including issues of content licensing, censorship and taxation. This strategy has meant that many Vietnamese viewers have had to look elsewhere for content that reflects their tastes. However, there has been criticism in Viet Nam that international platforms feature very little local content and prioritise content with international appeal. Among them, the US' Netflix has taken the lead in Viet Nam’s OTT market with a strong base of subscribers. International OTT platforms including Netflix, Amazon Prime, Apple TV, Iqiyi and WeTV have already found favour in Viet Nam due to their exclusive content and user-friendly technology. This has sparked fierce competition between local and foreign players who are vying to raise their competitiveness to win the hearts of local consumers. Viet Nam’s Over-The-Top (OTT) market has been growing rapidly, with the novel coronavirus pandemic prompting more consumers to use such services.